VIDEO – Ubi Maior Italia, when a new company is born from a bit of madness
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A boat ride in 45 knots and a pinch of madness: these are the ingredients of a story that speaks 100 percent the language of Made in Italy. A story that starts from the heart of Tuscany and has reached the highest peaks of world sailing, the America’s Cup and Vendée Globe. They arrived at the Genoa Boat Show, 15 years ago, with a briefcase inside which there were a few blocks, and with some new ideas: thus began the journey of Ubi Maior Italia, a company that today has become a point of reference in the world of deck equipment, coming to compete with the world’s top players in the sector.
And so right from the Genoa Boat Show we started from scratch, to tell you what these 15 years of Ubi Maior Italia have been: from the first pulley to the first patent, and then on to the 2017 America’s Cup in Bermuda and the adventure with Alex Thomson Racing at the Vendée Globe.
Ubi Maior Italy – Sometimes it takes a pinch of madness
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