B&G, a benchmark in sailing electronics for 70 years
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On the occasion of the 50th anniversary of the Journal of Sailing, the great excellences of the sailing world tell their stories and reveal their projects. In this column, discover all the companies and people who have made important contributions to the multifaceted world of sailing, which enables us all to go to sea in all forms and contexts.
In this installment, we take you on a tour of the latest innovations from B&G, a brand among those at the forefront of electronics, helping us to intelligently improve our lives on board.
B&G, 70 years of innovation
For nearly 70 years synonymous with innovation, precision and passion for the sea, B&G is now a world leader in the design of technological instruments dedicated to sailors, from amateurs to professionals. Its latest jewel is the new Zeus SR chartplotter, equipped with a new 8-core Qualcomm processor and interface for an optimized navigation experience. “Zeus SR is a major enhancement to B&G’s offering,” explains Kevin Steinbraker, Vice President and General Manager Digital Systems at Navico Group. “By combining unprecedented data processing power with an intuitive design, it improves the time and quality of navigation: we offer sailors a tool that not only enhances the onboard experience, but also delivers the reliability and accuracy essential for safe navigation.
Zeus SR marks the beginning of a new era in chartplotter power with its 8-core processor offering a smoother and faster experience. In addition, quick transitions from one app to another provide access to immediate information, and the use of C-MAP charts is revolutionized as a result, enabling smooth zooming and zooming out. The redesigned interface is then user-friendly, allowing for smooth navigation between apps. And sailors can also count on total control of the plotter, thanks to three hybrid control options (touch, rotary knob, and keypad), which simplify use in every navigation.
50 years of the GdV: an opportunity not to be missed. Also for your brand
To celebrate its 50th anniversary, Il Giornale della Vela is organizing the largest communication campaign in its history, which will reach a total audience of 2,000,000 “sea lovers” interested in the world of sailing.
How? Deploying all its communication channels: magazine (paper+digital), websites, E-mail marketing, social (facebook/instagram). The certainty is that 2 million interested people will be reached to whom you can tell your company’s story.
Why you’d better embark with us
The Newspaper of Sailing proposes that all companies interested in the boating target audience tell their story, just as the GdV tells its own. Don’t worry, our journalists are on hand to help you produce attractive and effective text and images to reach two million “sea lovers.”
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