Booming nautical tourism in the Adriatic: in Rimini, 30% are foreigners
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According to a report by VisitRimini(Destination Management Company that deals with the promotion of the city), after a 2023 in which the average occupancy rate stood at 90 percent, at the Marina of Rimini this year a value of 85 percent has already been reached, thanks also to the presence of foreign tourists, which is growing and now accounts for 30 percent of the total.
And with the Marina, the entire Rimini destination is consolidating itself as a nautical destination as well as a bathing destination tout court, as also told by the promotional campaign ‘Discover the city you don’t expect,’ which expresses the idea of a Rimini that always makes people feel good and welcomes all types of guests.
Boating vacations grow nationwide
The trend of
nautical tourism in Rimini thus parallels a national trend: according to data of the Monitor of Ttg Travel Experience (the main fair of the Italian travel world, which in October in its 2024 edition will devote precisely a large space to nautical tourism), already in 2023 bookings of boating vacations had risen +130% compared to 2022, while the average expenditure of Italians in the sector had registered +53%, making boating an indispensable resource for the national tourism economy.
And as we at Il Giornale della Vela had also recently reported, again in 2023, spending by nautical tourists in Italy had reached 3 billion euros.
The number of daily recreational boat transits in Rimini’s berths also remains stable: 60% are nautical tourists from Italy and 40% from abroad, with Germany, Austria and the United Kingdom among the most present.
Rimini and sailing, a long love story
So much so that Max Sirena, the man who kept millions of Italians glued to the TV by taking team Luna Rossa Prada Pirelli to the finals of the American s’ Cup and who will be among the protagonists of the next challenge in the same cup in a month’s time, is a true Rimini native.
Riminese just like Cino Ricci, another legend of Italian sailing.
Not only that: Rimini is also a protagonist in boating from an ‘industrial’ point of view, together with the Romagna nautical district, which today is, with the provinces of Pesaro-Urbino and Ancona, at the top of the shipbuilding industry.
The numbers bear witness to this: 645 million euros in annual turnover and 23 active companies, employing 1,500 people, make Romagna the second largest hub in Italy.
And the Province of Rimini plays a leading role in this context, with 523 million euros in turnover (including 300 million in exports) and 1,272 employees.
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