Slam has announced a very important partnership with one of the most important teams in theAmerica’s Cup. At the next challenge to the Cup, scheduled for 2024 in Barcelona, the Italian brand will dress Emirates Team New Zealand
, the team that will have to defend the title in Spanish waters.
Slam – Emirates Team New Zealand: a winning partnerhsip for all
Slam becomes as of now the official supplier of the New Zealand crew, which will dress in the best of the technical clothing developed and designed by the Italian company, which in early December launched its latest collection, along with the Kiwis. The entire collection of Slam x Team New Zeland garment replicas will be marketed worldwide.
The CEO of
Emirates Team New Zealand
Grant Dalton said he looked forward to working side by side with the Italian barnd. Enrico Chieffi, CEO of
Slam
and tactician of the Moro di Venezia at the1992 America’s Cup, reiterated the importance of this partnership in consolidating the Slam brand among the best high-performance brands dedicated to sailors.
On the one hand, the partnership will allow the America’s Cup Defender to rely on a historic brand, relaunched starting in 2021 under the leadership of new CEO Enrico Chieffi. On the other hand, it will allow Slam to be able to experiment and explore different designs, materials, and technical solutions by leveraging the field know-how of the multi-time winner team of the coveted Cup. The challenge at sea aboard the AC75 will be in
Barcelona in October 2024
, but the team is already at work to accompany the sailors of the Kiwi crew by dressing them in their best.
