The outboard for your boat’s tender? You choose it with a click
THE PERFECT GIFT!
Give or treat yourself to a subscription to the print + digital Journal of Sailing and for only 69 euros a year you get the magazine at home plus read it on your PC, smartphone and tablet. With a sea of advantages.
Narrow agreement between Tohatsu and e-commerce company HiNelson.com: what does it mean? Simple buying processes for your outboard, competitive pricing and 24/48-hour pickup at one of 150 Tohatsu Authorized Workshops nationwide
When M3 Servizi Nautici decided in 2013 to bring Tohatsu back to Italy after a long absence, it did so with an out-of-the-box and at the time revolutionary approach: online sales. Today, the collaboration with HiNelson.com, a well-known e-commerce of nautical accessories, aims to ride the 4.0 era by revitalizing the original project by working alongside the dealer network.
So this is the bet launched by the two companies that led to the signing of the partnership for the web distribution of Tohatsu engines on the Italian territory.
“There is a profound difference between selling through the Internet and an e-commerce. We chose HiNelson as our exclusive Partner in online not only because of its vast knowledge of web dynamics, as demonstrated by its rapid rise,” so Raffaele Dayan, Consultant Strategy & Organization at Tohatsu, “but also because of the common vision in the synergies between the virtual and real worlds.
Simple purchasing processes, competitive prices and 24/48-hour pickup at one of 150 Tohatsu Authorized Workshops nationwide. “We are designing a new purchasing process for our customer, who will be able to choose online and pick up at a physical store, and vice versa. And with Tohatsu, this new era officially begins,” explains Marcello Labruna, executive director of HiNelson.
The range for sale will be in the first period limited to the MFS2.5, MFS4 and the MFS5 LPG. “We believe that this range, of which Tohatsu is a leader, follows the nautical accessory buying process, and in this segment HiNelson proves to be the leading player in the online,” Dayan concludes.
CHOOSE THE OUTBOARD FOR YOUR DINGHY HERE
TOHATSU
is the world’s second largest manufacturer of Japanese outboards, offering 7-year warranties and a range from 2.5 to 250 horsepower.
HiNelson
is a marine accessories e-commerce offering more than 15,000 products from over 150 different manufacturers.
Share:
Check out the latest issue
Are you already a subscriber?
Ultimi annunci
Our social
Sign up for our Newsletter
We give you a gift
Sailing, its stories, all boats, accessories. Sign up now for our free newsletter and receive the best news selected by the Sailing Newspaper editorial staff each week. Plus we give you one month of GdV digitally on PC, Tablet, Smartphone. Enter your email below, agree to the Privacy Policy and click the “sign me up” button. You will receive a code to activate your month of GdV for free!
You may also be interested in.
SailGP 2026, everything changes: the first real “sail market” is born. And Italy chooses to change helmsman
An unprecedented breakthrough, SailGP has announced a package of changes that could mark a turning point in professional sailing. For the 2026 season, the league is introducing an official system for managing athlete contracts, transfers and loans-something that introduces
What a celebration for RS Aero and Open Skiff in Sardinia! How the team world championships went
Two consecutive weekends, one great sailing spectacle: the Sardinia Team Race World Championships RS Aero & OpenSkiff, hosted at the Su Siccu dock in Cagliari and organized by the Lega Navale del Sulcis together with the Società Canottieri Ichnusa, brought
Good wind Pietro Palloni, yachtsman of yesteryear
Many sea enthusiasts, embarking on more than 20 sailing and motor boats, set sail from Rimini harbor to pay their last respects to Pietro Palloni, who passed away last Sept. 16 at the age of 82. With the scattering of
Tigullio Race 50 Event: what a celebration for the 50th anniversary of the Tigullio Winter Championship! videos and rankings
On Saturday, November 8, the Gulf of Tigullio welcomed the Tigullio Race 50 Event, a regatta open to all sailing boats, regardless of size or age. A true celebration of sailing. Tigullio Race 50 Event In fact, the event is
