The outboard for your boat’s tender? You choose it with a click


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Narrow agreement between Tohatsu and e-commerce company what does it mean? Simple buying processes for your outboard, competitive pricing and 24/48-hour pickup at one of 150 Tohatsu Authorized Workshops nationwide

When M3 Servizi Nautici decided in 2013 to bring Tohatsu back to Italy after a long absence, it did so with an out-of-the-box and at the time revolutionary approach: online sales. Today, the collaboration with, a well-known e-commerce of nautical accessories, aims to ride the 4.0 era by revitalizing the original project by working alongside the dealer network.

So this is the bet launched by the two companies that led to the signing of the partnership for the web distribution of Tohatsu engines on the Italian territory.

“There is a profound difference between selling through the Internet and an e-commerce. We chose HiNelson as our exclusive Partner in online not only because of its vast knowledge of web dynamics, as demonstrated by its rapid rise,” so Raffaele Dayan, Consultant Strategy & Organization at Tohatsu, “but also because of the common vision in the synergies between the virtual and real worlds.

Simple purchasing processes, competitive prices and 24/48-hour pickup at one of 150 Tohatsu Authorized Workshops nationwide. “We are designing a new purchasing process for our customer, who will be able to choose online and pick up at a physical store, and vice versa. And with Tohatsu, this new era officially begins,” explains Marcello Labruna, executive director of HiNelson.

The range for sale will be in the first period limited to the MFS2.5, MFS4 and the MFS5 LPG. “We believe that this range, of which Tohatsu is a leader, follows the nautical accessory buying process, and in this segment HiNelson proves to be the leading player in the online,” Dayan concludes.


is the world’s second largest manufacturer of Japanese outboards, offering 7-year warranties and a range from 2.5 to 250 horsepower.

is a marine accessories e-commerce offering more than 15,000 products from over 150 different manufacturers.



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