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Veneziani Yachting has created Italy’s first branded marketplace in the yachting industry, aimed at enhancing the relationship between retailer and end customer. With this proprietary marketplace, Veneziani Yachting, a Boero Group brand for sailing enthusiasts and boaters, achieves another important goal among those set by the Veneziani Program project, a 360-degree service designed to support the business of Retailer Partners. In fact, with the new platform, the project also expands to the end consumer, to offer a brand experience through digital purchase of products.
ENTER THE NEW VENETIAN MARKETPLACE
Veneziani Yachting, as a complement to this digital renewal path, also presents the restyling of its website. The revamped interface allows for even more intuitive navigation and immediate understanding for the end user. New features present at this stage include the inclusion of product sheets, instant access to the e-shop, and the inclusion of new pages dedicated to the history and Mission of the brand and the Boero Group.
The model proposed by Veneziani Yachting is based on proximity and omnichannel, offering two modes of experience. From the platform, in fact, the customer can choose pickup at the point of sale or take advantage of home delivery.
The purpose is to give value to the physical store and facilitate the relationship with the customer by offering different possibilities. In fact, the platform is presented as a service to support the business partner’s sell out.
The retailer will have a support service to offer a virtual storefront, in line with the brand image, and a structured platform that will enable him to be up and running in a short time.
The end customer will be guaranteed to purchase products from official dealers. You will have access to special offers and promotions on a wide selection of products, available 24 hours a day, without giving up your direct relationship with the retailer.
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