Welcome to the America’s Cup, Officine Panerai! What a partnership for the historic Florentine brand!

Arcane revealed. That’s why Russell Coutts, the iconic man of the America’s Cup (and boss of the defender Oracle) was aboard Eilean at last year’s Vele d’Epoca di Imperia, the busiest Italian leg of the Panerai Classic Yachts Challenge! Officine Panerai is the new official partner of the 35th America’s Cup, scheduled to take place in Bermuda starting May 26. At last an Italian brand is joining the world’s most famous and oldest sailing competition. The agreement, in addition to the official event partnership, calls for the Florentine watch company to be the official partner and official watch of Oracle Team USA and the Japanese SoftBank Teams.

The partnership will be sealed by the launch of five new special-edition, limited edition watches, starting with the official watch of the Cup, the Luminor Marina 1950 America’s Cup 3 Days Automatic, a made in 300 pieces. A model with a case inspired by the one historically created by Panerai for the Italian Navy’s raiders and made of AISI 316L stainless steel with a satin finish (as is the crown protection device with the lever, which, by exerting light pressure on the latter, protects it from accidental shocks and helps ensure water resistance up to the very high limit of 30 bar, about 300 meters). Then three stopwatches will be made for Oracle Team USA: Flyback Automatic, with a case made of a special synthetic ceramic obtained from zirconium oxide; Regatta, titanium, a chronograph with automatic movement and three-day power reserve, equipped with Regatta countdown; Luminor Marina, in only 200 pieces, made of AISI 316L stainless steel). The last and fifth model, the Luminor Marina 1950 3 Days Automatic for Softbank Team Japan, with the colors of the Japanese flag (in only 150 pieces).

Founded in 1860 in Florence as a watchmaking workshop, store and school, Officine Panerai was for years the supplier of precision instruments to the Italian Navy, especially for the needs of the special diving corps. The designs developed during this period-including the Luminor and Radiomir watches-were covered by military secrecy for years, and their launch on the international market followed the acquisition of the brand by the Richemont Group in 1997. Today Officine Panerai develops and manufactures in the Neuchâtel factory its movements and watches, a synthesis of Italian design and history and Swiss craftsmanship, which are sold through an exclusive network of distributors and in single-brand boutiques around the world. www.panerai.com

In honor of its historic connection with the sea, Officine Panerai has for years been committed to promoting the culture of classic sailing through its sponsorship of the Panerai Classic Yachts Challenge, the leading international racing circuit for vintage sailboats. In 2007, the company purchased and restored the Bermudian ketch Eilean, built in 1936 at the legendary Fife shipyards in Fairlie, now a brand ambassador at vintage sailboat rallies. www.paneraiclassicyachtschallenge.com



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