Vendée Globe by the numbers: Italian sponsors, what are you waiting for?
THE PERFECT GIFT!
Give or treat yourself to a subscription to the print + digital Journal of Sailing and for only 69 euros a year you get the magazine at home plus read it on your PC, smartphone and tablet. With a sea of advantages.
It’sbudget time for the Vendée Globe, with one eye on the edition that just ended and the other on that of 2020, which already has numerous interested skippers scoring, some of whom have already purchased the boat or planned to build it. It was the Vendée globe of records, with Armel Le Cleac’h winning in 74 days, but there is much more behind a regatta that has now become a global media event giant.
The solo round-the-world trip, without stopovers and assistance, was not only a great human, technological and sporting challenge, but also as we said an event that gave sponsors a huge media return, certified by impressive numbers. There were a total of 2.2 million visitors to Les Sables d’Olonne, over 1.5 million at the start and the remainder at the arrivals. In 2012-2013, however, the total had been about 1.8 million people.
The resulting media backlash is no less: an estimated 45,000 “pieces” were written about the regatta, a 36% covered by TV (In France, Globe coverage is also extensive on television, with 605 hours of total broadcasting devoted to the regatta), 22% by the print media, 19% by the web, 15% on social media, and 8% by radio. There were 1676 accredited journalists at the Vendée village in Les Sables, those on the official regatta website 2180.
There were 264,000 Facebook followers, 54,000 Twitter followers, daily live streams had a total of 13 million viewers, 71 million views of the regatta videos. The overall media return is estimated to be 20 percent higher than the 2012-2013 edition; total coverage on the five continents was 190 countries, compared to the ten nations represented by the competing skippers.
The success of this edition was then also in the numbers on the water: it is the first time in the history of the Vendée Globe that as many as 18 skippers, out of 29 starters, cross the finish line of the race.
With numbers like these, the regatta is confirmed as never before as a media event with no precedent in the history of sailing and with few rivals in the sports world in general. For France, and the Vendée in particular, it is a golden goose: in addition to the great sporting aspect, there is indeed a huge economic and image return. For companies that have decided to believe in skippers’ sports projects, the investment on image return is assured. Italian companies, do you understand? Dare, have courage, in Italy you will be spoiled for choice on capable skippers to choose from.
http://www.vendeeglobe.org/fr
Share:
Are you already a subscriber?
Ultimi annunci
Our social
Sign up for our Newsletter
We give you a gift
Sailing, its stories, all boats, accessories. Sign up now for our free newsletter and receive the best news selected by the Sailing Newspaper editorial staff each week. Plus we give you one month of GdV digitally on PC, Tablet, Smartphone. Enter your email below, agree to the Privacy Policy and click the “sign me up” button. You will receive a code to activate your month of GdV for free!
You may also be interested in.
Loro Piana Giraglia, Ker 40 Vito 2 on its way to overall victory
The final arrivals of the Loro Piana Giraglia are underway in Genoa, an edition of the offshore race marked by very light winds, which put a strain on the more than 100 participants. So many retirements due to the becalmed
Loro Piana Giraglia: war of nerves and no wind, Scallywag first in Genoa
From last year’s 35-knot Mistral to this year’s almost total lack of wind, the Loro Piana Giraglia is like that, and that is why it remains one of the most fascinating offshore races in the Mediterranean. It may not be
Loro Piana Giraglia: the long one started, it will be war of nerves in the light wind
With high pressure and light winds looming over the fleet, the offshore race of the Loro Piana Giraglia started from Saint Tropez. A total of 107 boats are taking part in the Giraglia offshore race, divided between ORC (52) and
Vaurien, the historical dinghy that brings back the purity of sailing
From July 13 to 19 in the waters of Bracciano (Rome) the 2025 World Championship dedicated to the Vaurien takes place. A prestigious and extremely competitive event, however, which takes place under the banner of a spirit that rewards sailing