“This is how Beneteau has changed”: the word of Luca Brancaleon. VIDEO

Luca Brancaleon is one of the key men, along with Gianguido Girotti (both in the role of general manager) of Beneteau ‘s transformation that we have witnessed in recent seasons. The renewal of the Oceanis With the birth of the “.1” generation (Discover HERE the 46.1 test), the return to the market of the First (discover the First 53 HERE ), growing quality across all of the shipyard’s brands, and the evolution of the motor world-these are the ingredients for the success of the French giant that has changed its skin. We talked about this with Luca Brancaleon during the Genoa Boat Show in the interview below: present and future strategies, here is what he told us.

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