The synergies of First, Oceanis and Jeanneau: Beneteau takes inspiration from the automotive world


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The worlds of sailing and automobiles, it is now well known, have quite a few similarities. The automobile is an industry model that has often offered insights and inspiration to the boating world, and now the world’s largest boat group, Beneteau, has also decided to draw inspiration from some key concepts from the automotive world.

Just as it happens with cars, where some brands, perhaps belonging to the same large group, make agreements to produce a car model that starts from the same base for all and then is declined differently depending on the brand, a similar process is happening in the very recent production of Beneteau.

03/09/2019, Cannes (FRA,06), Chantier Beneteau, First Yacht 53

The First Yacht 53 served as the basis for the launch and development of the new Oceanis Yacht 54: same water lines but with different draft, revised deckhouse with a more cruising layout, and interiors more aligned with the Oceanis style.

Oceanis Yacht 54. You can see the same lines as the First Yacht 53 with a different deckhouse design and the addition of the roll bar.

Instead, the Sun Odyssey 410, Jeanneau as it is known is a Beneteau Group brand, served as a platform for the launch of the new Oceanis 40.1.

Again the water lines will be very similar, the Oceanis 40.1 has been widened slightly, 20 cm more, because it will be the only boat of this length on the market to have 4 cabins, ideal for charter, also to differentiate it from the Sun Odyssey, which is designed for more owner use, and not to pit the two models against each other. Also playing a key role in the different declination of these models was Nauta Design, now an international leader in interior and deck plan design, which has long collaborated with Beneteau.

Oceanis 40.1

Thus, it is clear that the group’s policy is to optimize synergies among the various brands as best as possible, a strategy to be able to have competitive prices in the market and high quality. Speaking of prices: the difference between the basic models of the two boats is just 600 euros: 167,800 euros for the Sun Odyssey 410, 167,200 for the Oceanis. Precisely so as not to penalize one model the group places them in the same economic range, it is up to the customer to decide whether to take a boat with a somewhat sportier and customizable philosophy, the 410, or more inclined to pure cruising and the charter world, the Oceanis.

Latest news: with this strategic choice by Beneteau, for the first time the name of Marc Lombard enters the Oceanis world, previously dominated by Studio Finot/Conq. Lombard and Finot/Conq, once great rivals in the world of ocean racing, where both firms have written important pages with major victories, now pieces of the grand business strategy of a boating giant.


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