The 2016 boats in 10 words: premium

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premium-qualityWe often find ourselves taking stock of what has been, of the new things we have just seen at the shows or on the docks. Today we are changing the game. We sat down at the editorial desk and tried to imagine, data and experience in hand, what might change in the boating world in the next twelve months. Thus was born a small vademecum in ten words: from A for Alliances to R for Reputation. After the first eight installments (links can be found at the bottom of the article), today we discuss the “Premium Boat” concept.

PREMIUM
Like the mid-seasons, even “normal” boats no longer exist: either you are premium or you are low cost, with no appeal and no possibility of compromise. But let’s try to get some clarity: what do we mean when we talk about a “premium” boat?. The definition is not simple, because it is no longer just a matter of history, tradition, exclusivity or product quality.

It is moving more and more toward a constructed image, with strategies that combine technical aspects with the best of electronics until a true family feeling is created. Aspects that in the customer’s perspective take on more and more significance.

READ “A FOR ALLIANCES”
READ “A FOR ENVIRONMENT”
READ “C FOR SHARING”

READ “D FOR DESIGN”
READ “E COME EASY SAILING”
READ “AND AS ELECTRONICS”
READ “I FOR INNOVATION”
READ “M FOR MARINITY”

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