Sea Time
The one between the wristwatch and the sea is a story that starts far back. From sailing to diving, where there is sea there is always a watch. The calculation of time has, in fact, always been strongly connected to the marine environment.
It all began with the calculation of longitude made possible by the marine chronometer, the forerunner of timepieces, which played a crucial role in the era when the great European powers vied for dominance of maritime trade.
The real breakthrough came, however, in the 1920s when the watch from the pocket passed to the wrist, and at the same time the sea also became a destination of use for creative activities and for bringing sporting endeavors to life. Hence the insight of Hans Wilsdorf. The founder of Rolex entrusted the wrist of British swimmer Mercedes Gleitze engaged in an attempt to swim across the English Channel with an Oyster watch. The feat was unsuccessful, but the timepiece won the test by coming out unscathed.
Today, dive watches or those that take inspiration from the sea have become a true cult object, conquering the wrists of so many fans of the hand world and beyond. In this way, the sixth continent is established not only as an important testing ground and research laboratory for testing new materials and technical solutions, but also becomes an element in which the meeting of creativity and ingenuity originates true masterpieces of time.
Hence the idea to collect and tell the many stories that relate the marine environment to the world of hands.
Welcome to Sea Time, to discover many small masterpieces of precious creativity, as many as the shades of color that the sea, always surprising us, gives us.
