Perini Ships. Success, crisis, rebirth (thanks to Sanlorenzo?) of the world’s most famous sailing superyachts

Sanlorenzo saves Perini Navi? The white knight that could save from a sad end the best-known of the manufacturers of sailboats over 24 meters, the Viareggio-based Perini Navi, has a name. It is called Sanlorenzo, produces large motor boats and is led by labor knight Massimo Perotti.

Sanlorenzo saves Perini Navi? Tabacchi to Perotti

Sanlorenzo ranks third among the world’s large superyacht players, recently listed on the Milan Stock Exchange, and has 2018 revenues of 380 million, up 27 percent from 2017 and with estimated growth for 2019 of another 20 percent.

With cash on hand from the IPO, Perotti is said to have already made an offer to the Tabacchi family (famous for linking their name to the eyewear company Safilo), which now owns a majority stake in Perini Navi.

The hypothesis on the table, after a passage to the bankruptcy court (Article 182) so as to restructure the huge debt, is the establishment of a newco with 70 percent of Sanlorenzo and the remainder to the Tabacchi family.

FROM TOILET PAPER TO SUPERYACHTS, THE GENIUS PERINI

And to think that Perini Navi, established in 1983 was, until the 2008 crisis, one of the stars of Italian shipbuilding in the world. It was born from the genius of Lucchese Fabio Perini who, as a worker in the paper district, made a fortune by inventing modern machines to produce toilet paper.

What does the volcanic Perini come up with in the big sailboat business? Easy sailing applied to megayachts. How? The key to this are captive reel winches, a system of automatic winches, driven by electronically controlled electric motors, that make it possible to produce large boats that can be managed by a small crew.

THE BOAT OF ITALIAN VIPS LIKE BERLUSCONI

Success is overwhelming, from the 40-meter-long Felicity (now Clan VI) in 1983 to the 88-meter-long, three-masted Maltese Falcon (photo at top of article), passing byMorning Glory(morning erections in English) of 48 meters of the Berlusconi family, just sold, not forgetting the Seven of 60 meters, for Ennio Doris of Mediolanum.

PEROTTI SPECIALIZES IN RELAUNCHING PRESTIGIOUS BRANDS

These incredible references were not enough to save Perini Navi from crisis. Now if the agreement that will bring Sanlorenzo to manage this brand that has made Italian boating history becomes operational, it could return to the glories of the past. Perotti specializes in these operations. Suffice it to say that the Sanlorenzo brand, when the Piedmontese entrepreneur took it over, had a turnover of a handful of millions and was not in good shape. Perotti in just a few years has made it the third largest producer in the world.

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