Milan Yachting Week, the year-long digital boat show begins with Luna Rossa

From September 15, he takes Milan Yachting Week – the digital boat show – kicks off. It starts with a bang, in the pavilion of Luna Rossa will board the world’s most famous Italian boat. We reveal the secrets of the virtual salon that lasts all year round

toTuesday, September 15, Milan Yachting Week – the digital boat show is online at

It will only take you a few clicks to immerse yourself in your and our world, that of the sea and sailing, 360°. You can discover all the new products on the market including boats, accessories, clothing, services; talk directly with exhibitors; listen to interviews and clinics from great sailors and experts; and buy a product directly (or save it to your wishlist to purchase later).

The first week of the digital salon will be an explosion of events: it starts with a bang in the Luna Rossa pavilion, the Italian challenge to the America’s Cup. We will tell you a story more than 20 years long, full of multimedia content, interviews with key people (such as Prada’s ad Patrizio Bertelli and skipper Max Sirena), virtual tours of the last flying boat and discovering the secrets of the Cagliari base.

In the ideal map surrounding the “digital” Dockyard of Milan Yachting Week (and which we show you “work in progress” you will find: the Accessories/Electronics/Engine/Fishing, Yacht Charter/Tourism, Services/Leisure/Sea life, Events/Meetings and the “premium” branded pavilions (such as those of Luna Rossa and TAG Heuer). To enter a pavilion you will simply click on it.

The spaces of Milan Yachting Week will be visitable and constantly changing: once you register in seconds, you will be able to access the show throughout the year. A dynamic boat show that for 365 days will be enlivened by presentations of new products, trending products, and tips for your vacation or boat body policy.

A full-fledged salon that can be visited with your device. No lines, masks, heat and plastic water bottles sold by the pound.

In the in-water part (which we show you “work in progress”), easily accessible with a click from the map ashore, a marina where you will find, on the water and in the stands, the best of the sail and power boat market, divided by boatyard. There will be two common docks and a series of single-site marinas. You can chat with producers and book a physical visit on board!

Below, in the form of FAQ (frequently asked questions), is everything you need to know about Milan Yachting Week – the digital boat show.


In the accessories pavilion, you will find the best brands of nautical clothing at the most affordable prices. You will be able to purchase the garments directly by taking advantage of the exhibitor’s e-commerce or the internal Milan Yachting Week e-commerce.

1. What is Milan Yachting Week?

It is a digital Boat Show that can be visited via computer, tablet, smartphone, smart TV.

2. What does it look like?

You land from above on a hall with pavilions and a harbor. You just use your mouse or your finger to get inside the Boat Show. By clicking on the halls you will enter and view all the exhibitors’ booths, which present their top products, which can be viewed in detail by clicking on the booth.

Do you want to make up your blanket? Just take a tour of the accessories pavilion to discover all the traditional and up-to-date solutions (such as Plasdeck synthetic teak distributed and installed in Italy by Synteak).

3. Why do we do it?

We will convey our digital audience of 1,722,312 unique users (80% from Italy, 20% from the World) on Milan Yachting Week. It will be the most visited exhibition in Europe

4. When does it open?

It will be open to visitors from Tuesday, September 15. But it will always be open for those who have already visited the Boat Show, until the new edition in September 2021. You will always be able to log in once you have registered so you can see and review products and events that interest you.

Inside the service pavilion you will find everything you need between marine insurance, storage, startups (like Foodinghy, the food-delivery service in the roadstead!). Are you planning a cruise? Drop by the Charter/Tourism pavilion. The best boat rental and charter operators (or innovative companies offering onboard experiences such as Letyourboat) will be waiting for you.

5. Where do you find it?

On the Internet at. It is promoted on all of our sites, starting with,, and our socials. Each page has a privileged and visible entrance that incentivizes a visit to the digital Boat Show.

6. Why Milan.

Milan is a city of water (Navigli, Darsena) and has the highest number of boat owners in Italy. It is known worldwide for its events. It is a guarantee of quality, dynamism, practicality.

Inside the booths, exhibitors present their products together with our journalists. And that’s not all: great designers will unveil all the latest innovations, and the events pavilion will be packed with meetings and “clinics.”

7. Does it only appeal to Italians?

No, everything is bilingual, Italian and English. It goes out on the web, worldwide audience. It is promoted on planetary platforms such as Facebook, Instagram, YouTube.

8. Is it alternative to boat shows traditional ones?

No, it flanks them and, indeed, reinforces their “physicality.” It stimulates those who want to actually see a boat or product to visit traditional boat shows. Those who participate in Milan Yachting Week must suggest to the visitor a real-life view at their venues, showrooms, events, dealers.

Our digital boat show will also feature international previews: we will reveal all the boats (and accessories) to come, including in the words of those who conceived and designed them. As Umberto Felci, who will present a big news on two hulls…

9. Can it be bought directly?

Yes. With a simple link you will be directed to the exhibiting company’s e-commerce. Or, you will have at your disposal the e-commerce of Milan Yachting Week.

10. What products do you find?

Everything, every kind of product related to boating or in line with the “sea lovers” target audience. Boats, accessories, clothing, services, etc.

the best of shipbuilding In the harbor of Milan Yachting Week, all the new products of the most important Italian and international shipyards await you (such as Nautor’s Swan, which will have a marina dedicated to its entire range, which can be explored in detail).

11. How are the products displayed?

Each product is illustrated with videos, photos, renderings, texts, and catalogs provided by the customer. They are processed and optimized by our editorial staff. Visitor research is facilitated by searches by type, tastes, desires.

12. Can I dialogue with exhibitors?

Yes, via email booking to physical examination, interview via Whatsapp, information request.

13. In addition to the products are events planned?

Absolutely, there is an events pavilion where, every day there are lectures, presentations, visits from famous people. Live feeds are relaunched on all social channels.



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