From September 15, he takes Milan Yachting Week – the digital boat show – kicks off. It starts with a bang, in the pavilion of Luna Rossa will board the world’s most famous Italian boat. We reveal the secrets of the virtual salon that lasts all year round
toTuesday, September 15, Milan Yachting Week – the digital boat show is online at www.milanoyachtingweek.com.
It will only take you a few clicks to immerse yourself in your and our world, that of the sea and sailing, 360°. You can discover all the new products on the market including boats, accessories, clothing, services; talk directly with exhibitors; listen to interviews and clinics from great sailors and experts; and buy a product directly (or save it to your wishlist to purchase later).
The first week of the digital salon will be an explosion of events: it starts with a bang in the Luna Rossa pavilion, the Italian challenge to the America’s Cup. We will tell you a story more than 20 years long, full of multimedia content, interviews with key people (such as Prada’s ad Patrizio Bertelli and skipper Max Sirena), virtual tours of the last flying boat and discovering the secrets of the Cagliari base.
The spaces of Milan Yachting Week will be visitable and constantly changing: once you register in seconds, you will be able to access the show throughout the year. A dynamic boat show that for 365 days will be enlivened by presentations of new products, trending products, and tips for your vacation or boat body policy.
A full-fledged salon that can be visited with your device. No lines, masks, heat and plastic water bottles sold by the pound.
Below, in the form of FAQ (frequently asked questions), is everything you need to know about Milan Yachting Week – the digital boat show.
THE “FAQ” OF MYW
1. What is Milan Yachting Week?
It is a digital Boat Show that can be visited via computer, tablet, smartphone, smart TV.
2. What does it look like?
You land from above on a hall with pavilions and a harbor. You just use your mouse or your finger to get inside the Boat Show. By clicking on the halls you will enter and view all the exhibitors’ booths, which present their top products, which can be viewed in detail by clicking on the booth.
3. Why do we do it?
We will convey our digital audience of 1,722,312 unique users (80% from Italy, 20% from the World) on Milan Yachting Week. It will be the most visited exhibition in Europe
4. When does it open?
It will be open to visitors from Tuesday, September 15. But it will always be open for those who have already visited the Boat Show, until the new edition in September 2021. You will always be able to log in once you have registered so you can see and review products and events that interest you.
5. Where do you find it?
On the Internet at. www.milanoyachtingweek.com. It is promoted on all of our sites, starting with giornaledellavela.com, barcheamotore.com, top-yachtdesign.com and our socials. Each page has a privileged and visible entrance that incentivizes a visit to the digital Boat Show.
6. Why Milan.
Milan is a city of water (Navigli, Darsena) and has the highest number of boat owners in Italy. It is known worldwide for its events. It is a guarantee of quality, dynamism, practicality.
7. Does it only appeal to Italians?
No, everything is bilingual, Italian and English. It goes out on the web, worldwide audience. It is promoted on planetary platforms such as Facebook, Instagram, YouTube.
8. Is it alternative to boat shows traditional ones?
No, it flanks them and, indeed, reinforces their “physicality.” It stimulates those who want to actually see a boat or product to visit traditional boat shows. Those who participate in Milan Yachting Week must suggest to the visitor a real-life view at their venues, showrooms, events, dealers.
9. Can it be bought directly?
Yes. With a simple link you will be directed to the exhibiting company’s e-commerce. Or, you will have at your disposal the e-commerce of Milan Yachting Week.
10. What products do you find?
Everything, every kind of product related to boating or in line with the “sea lovers” target audience. Boats, accessories, clothing, services, etc.
11. How are the products displayed?
Each product is illustrated with videos, photos, renderings, texts, and catalogs provided by the customer. They are processed and optimized by our editorial staff. Visitor research is facilitated by searches by type, tastes, desires.
12. Can I dialogue with exhibitors?
Yes, via email booking to physical examination, interview via Whatsapp, information request.
13. In addition to the products are events planned?
Absolutely, there is an events pavilion where, every day there are lectures, presentations, visits from famous people. Live feeds are relaunched on all social channels.
HELP US KEEP YOU UP TO DATE
Journal of Sailing journalists, together with Barche a Motore and Top Yacht Design are committed every day to ensuring quality, up-to-date and correct information about the boating world free of charge through their websites. If you appreciate our work, support us by subscribing to the magazine. The annual subscription costs only 49 euros!
SIGN UP FOR OUR NEWSLETTER, IT’S FREE!