Milan Yachting Week, here are the secrets of an ever-evolving digital boat show


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After the first three weeks of “beta” version, Milano Yachting Week – The digital Boat Show, the first digital boat show, enters into full swing with its 2.0 release. A constantly evolving, year-long boat show (until September 2021), where new exhibitors enter day by day, the event panel grows larger and larger, and where, following your suggestions as well, the boating experience improves from time to time.

Milan Yachting Week google analytics data for the period September 15-October 7 (4:36 p.m.)

The flow resulting from the nearly two million users who follow our publications, Giornale della Vela, Barche a Motore, and Top Yacht Design has already made Milan Yachting Week, numbers in hand, one of the most visited shows with Nearly 45,000 visits and more than 115,000 between booths, products and maps displayed.

Since the Digital Boat Show went online, various features have already been implemented.

Now Milano Yachting Week has its own blog on the homepage, above the main map: a daily updated tool that will guide you to discover all the latest news, exhibitors’ “goodies” among boats, services and accessories, and unmissable events. By following it, you will be sure not to miss anything at a show that, in its infancy, already has 40 exhibitors (including prestigious brands such as Nautor’s Swan, Luna Rossa Prada Pirelli Team, Garmin, Sunseeker, Hallberg-Rassy, Harken, SACS, Ice Yachts, Amel) and about 160 products all to discover.

And many, many more will come as new exhibitors are added day by day. You can discover them by having fun navigating the map and the marina, but the continuously updated list with all the businesses can be found HERE.

This is what we wanted to offer you from the very beginning. A virtual place where things happen, all the time. Not a mere catalog. As many as 20 people, including web designers, programmers, graphic designers, journalists, content editors and agents are working behind the scenes of Milan Yachting Week: a continuous work of upgrading and checking.


Every day Milano Yachting Week – The digital Boat Show is filled with new exhibitors: and thus with boats, accessories, services, events, the whole boating world.

And we want to improve the browsing experience even more. If you have any suggestions, advice, criticism, please write them to us at



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