The legendary Ovaltine was a must on the tables of Italians in the 1970s and 1980s: The Swiss energy product marketed as early as 1904 (made from barley malt, skim milk, cocoa, eggs and yeast) has somewhat disappeared from young people’s diets, especially at a time when lightness is preferred over “substance,” but it is now being revived.
THE RESILIENT BUT…CLUMSY KITESURFER
The protagonist of the drink’s latest hilarious commercial is a goofy kitesurfer who gets into a lot of trouble and, thanks to Ovaltine, never gets tired of it.
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