TAG Heuer VELAFestival lands on radio and invades Genoa
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TAG Heuer VELAFestival lands on the radio. And it does so with an ad by Italy’s most famous sailor of all, Mauro Pelaschier, spokesperson for the spot on the big sailing festival (in Genoa from April 10-13) airing with a packed schedule on Radio Monte Carlo, the event’s media partner.
HERE YOU CAN LISTEN TO MAURO PELASCHIER’S INVITATION
NOT JUST RADIO!
The “pro VELAFestival” campaign is not limited only to the radio channel: in addition to the proliferation of news dedicated to the event in the national and local press, Genoa has been “papered” with more than 200 posters (size 200×140 and 600×300 cm) of the TAG Heuer VELAFestival. We are trying hard, including promotional efforts, so that the sailing festival will be more spectacular than ever.
A real “invasion” that is already turning the Ligurian capital into the capital of Italian sailing. Exactly ten days remain until the opening of the TAG Heuer VELAFestival. See you on April 10!
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