Lacoste in New York parades among the sails: the seafaring world recaptures fashion
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THE NEW DENIM? OF RECYCLED MATERIAL RECOVERED FROM THE OCEANS
However, Lacoste’s is not an isolated case. Another novelty links the sea and fashion. It is an innovative idea that came out of a collaboration between the pop star of the moment Pharrell Williams and G-Star RAW: a collection that revisits the classic blue denim fabric using recycled materials salvaged from the oceans. It is a high-performance eco-spun material made from recycled plastic bottle fibers.
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