All the numbers of the TAG Heuer VELAFestival


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The TAG Heuer VELAFestival which was held from April 10 to 13, 2014. in Genoa, organized by the Newspaper of Sailing at the onshore and offshore spaces of the Fair Marina, left behind a trail of enthusiasm toward the sailing industry that is driving the economic recovery of this sector. Thanks to multimedia communication through paper, web, TV and social networks, the 2014 edition of the great sailing festival involved an audience of more than one million real and virtual visitors. A unique event dedicated exclusively to all-around sailing such as there are none in Italy, but not even in Europe. A sea of numbers testifies to this, decreeing the success of the innovative formula of this event that combined exhibition spaces, boats at sea and ashore, events, regattas, exhibitions, videos, good food, and music into one. This mix was associated with communication involving print, web and TV that was unparalleled in Italy. The result of this communication strategy has caused the audience of visitors to the event to multiply exponentially. The thousands of “physical” visitors, in fact, are side by side with a much larger number. More than one million “virtual” visitors wandered into the informal atmosphere among enthusiasts that TAG Heuer VELAFestival was able to create.


8,050 people entered the VELAFestival in Genoa during the four-day event
– 130.000 unique users who logged on to the website and the pages dedicated to the event within
– 550.000 The turnover of page views. This number is generated by the 130,000 users who once entered the site browsed an average of 4.2 pages
– 700.000 is the audience derived from the printed Sailing Newspaper in five issues
– 1.170.000 newsletters sent to the mailing list of 30,000 subscribers
– 24.276 The Sailing Newspaper’s Facebook contacts.
– 4 per day news relaunched on social media during the event period
– 160 posts published on Facebook
– 1.012.318 views of posts on Facebook
5.000 the views of the VELAFestival videos posted on the YouTube channel
– 1.580 followers on Instagram
– 1.500 “likes” left by users on Instagram.
– 1.616 Twitter followers who followed the event live.
– 185 press/TV/web outlets talking about the TAG Heuer VELAFestival

The other issues of the TAG Heuer VELAFestival:
1 accredited dog – 10 Schoolchildren visiting the festival – 6 TAG Heuer Aquaracer 500M worn by Sailors of the Year and Franco Malingri, progenitor of the Malingri dynasty – 250 people have visited Pandora – 300 children sailed in the boats of the Italian Yacht Club – 3.500 glasses of prosecco served in the TAG Heuer VELAFestival hospitality – 10 knots, the maximum gust recorded during the TAG Heuer CUP – 114 the boats that participated in the TAG Heuer CUP – 60 meters the linear length of the photo exhibition – 500 meters of mooring lines used – 2.160 the minutes of video screened in four days – 38,90 meters the length of the largest boat on display, the schooner America – 2,70 meters the length of the smallest boat on display, Aquaglide 270 – 700 thousand the miles covered by the Malingri Family on the seas around the world, awarded the TAG Heuer VELAFestival Grand Prize – 1851 the year of the first regatta of the schooner America, present – 29 the number of events organized ashore and at sea – 3.000 people who followed the events live – 50 Sailing personalities enlivened the meetings in the event space – 4.500 people visited the exhibition on the history of yachting in Italy – 100 the years he would have turned in 2014 Agostino Straulino to whom an event was dedicated – 24 the cult boats featured at TAG Heuer VELAFestival – 279 the boats on land and at sea on display, moored and participating in the sail – 392 the brands and boats featured at TAG Heuer VELAFestival – 111 the opening hours of the food courts – 109 the years of the oldest boat present, the Lona II – 12 the miles of the TAG Heuer CUP course – 1 hour 51 minutes the time taken by the Mylius 19.95 to cross the finish line first in the TAG Heuer CUP.



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