Red Bull gets serious and buys a port and an island in Italy
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It will be inItaly, in the upper Adriatic Sea in the Gulf of Trieste at Marina Nova in the natural oasis of Isola dei Bagni, Red Bull’s new sailing and boating kingdom.
The project of 77-year-old Austrian tycoon Dietrich Mateschitz, inventor of the world’s best-selling energy drink and a sports empire ranging from Formula 1 to soccer and now including an America’s Cup team, is as usual ambitious and outside the box.
Red Bull’s new marine
Ownership of this area on the Adriatic Sea, now owned by Red Bull, includes Marina Monfalcone (formerly Marina Hannibal) with 300 berths up to 40 meters, a shipyard, a yacht club and the prestigious Tito Nordio Sailing School. But not only that, there are tenements, gardens, beaches.
Red Bull bought the tourist/nautical complex for 4 million euros from a Chinese holding company that in 2016 for 1.1 million euros. Earlier he had grabbed the part of Hannibal Marina.
Red Bull has an island in Fiji
Dietrich Mateschitz is no stranger to such feats. In the early 2000s, he took over Laucala Island in the Fijian archipelago, which is now a wonderful luxury resort costing at least $10,000 a night.
But in the case of Marina Nova Red Bull has no intention of making it an exclusive landing for the few.
A center for water sports will be created
His plenipotentiary for water sports, Austrian Hans-Peter Steinacher since June CEO of Marina Monfalcone, to create a global center dedicated to water sports, with a special focus on Olympic classes from 2024 onward. Not to mention the port and reception facilities for boaters that will be totally renovated.
Steinacher is also the administrator of Red Bull GmbH’s Sailing Racing team and has a great sailing background, winning two Olympic gold medals in 2002 and 2004 in the Tornado class.
The dream of the America’s Cup in the Adriatic
Steinacher himself is one of the key men in the new America’s Cup challenge of the Austrian-Swiss Red Bull Alinghi team. The hidden wish of Friulians is that one day the America’s Cup may land in Trieste, thanks to Red Bull. But for now it is only a dream.
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